Friday, 17 January 2014

Developing my Double Page Spread - Part 4



Once I was fairly confident and content with how the layout of the initial two pages of the spread were appearing I directed the majority of my attention back to the process of enhancing the overall look and effectivenenss of the third page. My first major concern was to deal with the writers review box, currently it did not engage efficiently with the reader as it was in the same style of colour and text as the main body, therfore it appeared to be part of the article and not an indiviual viewpoint from an independent reviewer. To allow it to stand out against the other elements I highlighted the title of the review 'What's getting us talking' and the name of the author 'Hollie Leary' and changed the tone from black to red. This gave undue emphasis on this separate box, it clearly noted to the audience this was additional information that was related to the article but wasn't a direct continuation, therefore it could provoke interest and intriguement due to it being a fresh concept to look at. Furthermore it relates back to the headline of the article, as that too is filled in a deep red tone it shows the audience that the writer review contrasts and is involved with the content of the article so they can clearly see a continuation of prose and how these two are linked together about the topic of anorexia and the documentary itself. The space above still left a genuinley noitceable area to add an image of the writer which is what I intended, however it is too large just for one image alone so it may be beneficial to add maybe another review or a fact box instead to occupy this section.



In addition to the alterations I made regarding the review box I decided my article would probablies benefit more from an extra written area as opposed to one giant enlarged image as this could make my production look unprofessional - to fit a full size photograph in that space could potentially be detrimental as a lot of adjustments would need to be made to the sizing, if it ended up too stretched etc then the overall quality would be effected which could damage the realism and general look of the product. To combat this issue I decided to incorporate a fact box about anorexia which contained three noticable traits and symptoms of the illness and how to recognise it. I kept with the conventional theme of having the text in the same style as the article to show they corresponded and were related to one another, the title of the factual section was encased in red like the headline and writer review before it to interlink all of these sections together of the spread in the understanding they all dealt with the nature of the content (anorexia) but in different ways.


As I had explained in an earlier post I had previously practised with the editing software on photoshop to achieve the correct consistency I required for the colour on the image. I had now decided on which photograph from the shoot I was going to display as the main image on the double page spread, moreover it was the only colour image I had captured so my first task was to alter it to a black and white overtone to stay consistent with the requirments indicated in my brief. Once the colour hue had been corrected and altered the already black and white tone to the 'darker' element which I had experimented with in an earlier post so the photograph was in the correct consistency before being transferred to the main article.


I did not employ many abrupt changes at this stage of the development of my double page spread, I wanted to ensure however that my third corresponding page was near completion before working on the main two pages so my first protocol was to correct any minor errors I was not entirely pleased with. I asked advice from my lecturer about any improvements that could be made to the product's initial look, she suggested filling in the text box of the writers review in a bold colour that would allow it to be easily distinguished from the main article. After several attempts we realised a bright outstanding colour would not justify my article mature theme unfortunately as they looked uncanny and unconventional to the black and white theme occuring. In my personal opinion the bright colours stripped the dark gritty nature I am tring to personify in my work so realistically did not reflect the neutral dismal effect I desired in my brief as overll I did not want to lose that mature adult feel to the production. Therefore I opted to test a subtler shade of grey as I felt not only would this highlight the review box above all the other elements around it but it would allow it to convey that mature mindset across to the audience, therfore reflecting the major theme of my article about 'The Girls Who Wouldn't Eat' which is suited for a developed adult viewing audience in essence. Most importantly it conveyed highly effectively with the black and white effect running through all my products, this allowed it to contrast well and correspond with the continuity broadcasted in the pages and documentary poster.


I finally managed to insert the image I was going to use into position on the left hand page to be the central photograph of my article. Truly I can admire my work from a distance as the image itself strikes me emotionally, the models pained expression and posture is very much realistic and not like a staged shoot - I can feel so much sympathy inside me from looking at this and I'm hoping this will provoke the same necessary response from my target viewing population as well. Essentially I need them to pity the girl in the photo as ultimately she is displaying the harsh reality of a life tormented with anorexia and how the individual themselves suffer from the consequences, this should hopefully elicit a empathetic quality from the readers as hopefully they should be deeply shocked and effected by what they have witnessed, Besides from the image being placed I also added two drop caps into the main paragraphs of the first page for the article, not only is this a fairly traditional conventional element broadcasted in many mainstream magazines, it is also an effective technique disguised by the writer to attract the audiences attention to the most important sections of the article to provoke their interst and keep their attention levels going long enough for them to be intirgeud in finshing the publication to see the outcome of what is being described.


     

Here I felt an additional pull quote would be extremely efficient in gaining the necessary interest I craved from my audience. To do this I took a segment of one of the interviewed girls answers, shortened it to create dramatic emphasis on the most significant part of her response and added it beside the model, in this instance on her legs. I chose to keep it in the same bold scarlet red as the headline, this would confer the message the quote is linked directly to the article, moreover it would help highlight the more serious aspects of the illness as the phrase that was chosen questions the publics opinion on what anorexia actually is. In a sense it is a rhetorical question and will hopefully generate some emotions and thought processes from my readers. I can identify a major problem is that i am going to have to situate the quote in a more appropriate area as I feel as the moment it is slightly overshadowed by the deep darkness of the leggings the model is wearing, that black completely immerses the red making it more difficult to distinguish and identify which could potentially be problematic - if the audience can decipher what it says they are likely to be put off from reading the article as a pull quote normally gives some undue emphasis regarding the content of the article, the audience will struggle to identify it is speaking about anorexia if they cannot read what is trying to be said.


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