Before I even considered beginning the ardious task of constructing and developing the products as required in my brief it was highly recommended of me to produce some simplistic yet beneficial flatplans. These would allow me to position and execute where I want particular elements to be displayed (for example the main image and title of my documentary on the poster task) In the long run it would make it easier for me to work off an initial concept then to rush straight into creating a finished production when I would have no indication of where my aspects would be placed, what colour scheme to work with, text layout etc. Most importantly it would allow my lecturers to get a more visual understanding of how I wanted to create my products, they would be able to identify areas of improvement and offer their opinions over what would be a relevant starting point.
Above is the original flat plan I constructed to aid me in my development of the advertisement poster for my documentary. The most important factor to me was the size of the image, potentially i wanted it to be enlarged as much as what I could possible achieve without it appearing outlandish and uncovneional. I desired it to be eye-catching enough through a manipulation of size and context (for instance the photo had to be intriguing, dramatic and interesting for the audience to look at) this essentially would allow me to attract a larger variety of target individuals to my product and would prevent them simply overlooking it on initial glances. Furthermore all of the remaining elements would be positioned as to surround the photograph, this would emphasise the notion the image is the most important aspect of the production with the additional conventions simply accompnying it, they would obviously be just as equally as important in the production, but however would not expel that dominant factor as the main focus point of my poster. I'd wan the title of the documentary to be placed in a symmetrical fashion underneath the main image - this would correlate to the audience these elements are linked together and correspond to one another - therefore the viewer would be able to easily identify that the photograph is promoting the content of the documentray. Out of all of the text to be used in this production, the title would be the most significant in size as I need the audience to be able to link the image with the title, this way they will know what the documentary is named and overall what the content will be revolving around as the photo promotes that thought for them. If any other pieces of text were in the same sizing as the title then this could cause them to compete for attention on the page, which could confuse the audience - they would be less likely to identify which is the title for the programme as there would be so much conflicting information it could be off putting and may distract their interest from the products itself but also from which are the main important areas of the poster. To ensure that the top of the product is occupied by something other then blank space I've decide I want to include a by-line quote (whether this is taken directly from the documentary itself or is from a review in a newspaper article) as this would make my poster more professional and would create new and exciting points of interest for the viewer to engage with. It is important to consider moreover that this wording does not compete for dominance in size along with the title - yes it is a relevant aspect to my production to create necessary attention but if it was to be of equal importance as the title then this may create conflict as the audience may be distracted by too many conventions. The last point I considerd was as an addition displaying the BBC logo along all of the othwr elments on the page, this allows the target viewers to connect with who is the distircubotr so therfroe which channel they will most likely to be able ti view the documentary upon. In addition it promotes a potnetial profit earning programme to the company and allows copy right inuuendo as a way fo saying this documentary firmly belong to the BBC network.
In correspondence with the plan I created for my documentary poster which is displayed above, it is fairly noticeable that similarly I desire the main attraction point for the spread to be caused by the employment of an oversized image. When I conducted some background research into gaining inspiration from mainstream spread publications I regarded that many of the editors had used a large photograph as a selling point, it would occupy all of the left hand page and the majority of the right, I feel this is a method used to instantly avert the readers attention from other articles. The larger you make the convention then there is more chance the audience will be appealed to it, this is an excellent example of how writers obtain most of the sales for their productions. I'm highly motivated from what I have seen in the real world and feel this technique would benefit me most welcome, for that reason I am attempting to replicate what i have seen in the past by using an oversized image on the left page to create the majority of interest for me. The remaining elements would have to fit in accordance to the size of the photogrpah. Like seen previously in my poster flat plan, the headline for my article will be the largest in font size compared to the remainder of the text sections, this is to promote what the article will be directly focusing upon so the reader will get an instant notification of what the content will contain that they are viewing. Essentially as I have stated before it creates a connection between the image and the text to indicate they are related to one another. Underneath the title is the kicker for my spread, this is to provide an added 'preview' of what the article will contain, sometimes these can be rhetorical questions to create conflict within the readers thoughts, which i think is an excellent idea especially when my focus is upon the world of eating disorders and anorexia. it is important to consider that although the kicker and headline are connected, that they cant be in exactly the same size as the reader will find it difficult to distinguish which is the headline etc which may be uneasy to look at, therefore could prevent them from reading the spread. Taking this into consideration I will need them both to differ in size, this allows the audience to identify which is the main point of their interest. In relation to this dilemma what I have just mentioned applies to the text of the article as well, it is essential for that to be the smallest of all, not drastically reduced that it would become unreadable, but small enough to recognise this is the article the headline, image and kicker reference to. It needs to be placed in symmetry with these other conventions, making it easier to notice that everything is related to one another creating a direct loop of things. Lastly I am using a pull quote as this is a element I identified also as being commonly used in mainstream magazines. For this I will directly cut a part of one of the anorexic girls interviews from the story and shorten it to create emphasis on the more interesting and therefore attention grabbing phrases. I want this placed alongside the image as I feel this will help relate to the physical consequences of the eating disorder that is being depicted. It will aid in generating a mature feel over the content as the audience will be able to decipher from the structure of the words and what has been said the nature of the article and the mood (whether its serious, forelorn, happy)
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