Sunday, 12 January 2014

Developing my Double Page Spread - Part 3




After concluding on the notion I wanted to use the 'Futura' style font to display the headline for the spread I reverted back to it from the 'King' seen previously, retouching the red colouring and sizing of certain words to how they were originally presented. I wanted to see how effectively I could emphasise the 'It' in the headline as I perceived this to be the strongest most powerful statement in the title, as understandably it shows the anorexia as being a controlling monster that denies us from our most basic of instincts - to eat in essence. To do this I drastically reduced the size of the word as to attract the audiences gaze, with it being significantly smaller then the remainder of the words it allowed the eye-line to be immeditelly drawn to it as it was unusually proportioned towards the rest of the eadline. I decided to adjust the spacing of each individual word, i used the right alignment tool to bring them all over to the right hand side of the page, this would give me room to add additional points such as the kicker and timing of when the programme was to be screened. The positioning of the title also grasps attention due to it being in a unique and unconventional place to be situated, this factor alone could hold stead curiosity from the reader who hopefully would be intrigued enough to investigate the article futher. However under these circumstances I don't feel the positioning is very effective, the headline itself loses its dramatic bold appeal as in a sense it had been pushed away from the main body of text making it appear completely unrelated and distant from the spread. I am more inclined to use the original central spacing over this style as it appears to hold many drawbacks and inconviences to my article.


In this stage I reverted back to placing the headline centrally parallel to the connotating body of text beneath it. I added a bold residue to the words in emphasis to allow them to stand out drastically over all the other conventional items on the page, this required me to remove the red overtone colouring to get a better perception of how the bold would enhance the lettering. My next move was to add the kicker proportionally beneath the headline - this was a vital component of my double page spread as it would give a 'preview' as to what to expect from the content but it also had to be enticing enough to intrigue the reader into further continuing with the article about what to expect from the nature of the documentary. Finally I ensured the name of my photographer was present and created a false person to be the writer of the spread (all of this was placed in alignment with the kicker)


Essentially in this step there was no major adjustments to the conventions, the only marked difference is the addition of two drop caps into the article itself. These are a major essential of many mainstream magazines as they aid the reader in identifying where the beginning of the paragraph is, not only that but the draw undued emphasis to the more important and interesting sections of the article to the audience in an attempt to keep their interest from wavering.


As I had made some major coorections and perfections to the main spread I decided I used my time wisely in assisting the improvement of the third page to my article. What was seen in my previous post was that I had located and identified a suitable area to add a pull quote, however I had not currently thought of what I anted it to be or which font to present it in etc so it had remained unedited. To overcome this issue I drew inspiration from a statement made by one of the anorexic girls in the text, shortened it slightly and placed it in the box for the pull quotation. I enlarged the words to allow them to overshadowed the main body of text, although I found it necessary to keep the original font used for the article on these words so the reader could easily refer back to the article where its contained to show these are connected.


I altered the positioning of the pull quote slightly and used the line creator tool to separate the main article from the quotation using two individual line shapes, this allowed the article to 'flow' over the quote but identified they were still connected to one another. Furthermore it avoided the problem of the two elements clashing and merging together - if this had occured then it would have been difficult for the reader to identify what text related to what and so forth.


To enhance the overall quality and appearance of my article I added the red colour tone back to the headline, this was an essential aspect as stated in my brief as I wanted the read to justify the poor physical health and detrimental consequences of the illness which lead to death. It personifies the heart by showing o the reader how it slowly fade as all life from that very person ebs away into nothingness as the brutal illness takes full control. Last but most importantly it dramatically improves the standing the words have on the page, making them more bolder, important and interesting to the reader therefore making it not easily overlooked. Red connotates for a warning and I feel this shade reflects perfectly the danger and destruction anorexia brings with it. he final improvement that was made was by adding the name of the documentary and the date/time it was to be screened on, this is located directly underneath the acknowledgments to staff. As what is expected I want to gain the widest amount of interest as possible from my audience therefore by adding this crucial element in it informs them directly as to when to catch the documentary, this makes it unlikely to be missed s the information will imprinting on their minds or they can easily refer back to it in the article to double check. Essentially this will gain me the largest viewing audience as I could possibly grant.

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