Tuesday, 24 December 2013

Feedback and Adjustments to my Documentary Poster

As I stated in a previous post I emailed my lecturer with a copy of the documentary poster that was to be took into a meeting with teachers of other campuses to gain me a neutral perspective over my completed auxiliary task one. Described below is the feedback I received and the necessary changes that had to be implemented to improve the production I had already created.



Above is my original completed documentary poster. My lecturer Kaye took a copy of this product to a meeting which was attended by all of the media and art departments which work within the campuses of Sunderland college. It was here that she gained a neutral sided opinion for me, having a completely random party inspecting my work granted an honest unbiased view of the presentation without there being any favouritism within their judgement. Overall I did not score bad on the criteria that was desired, however three main concerns were highlighted during the review
1. The headline and quote were of a similar size so therefore competed with each other for dominancy, this made it hard to distinguish which was the title of the documentary and essentially which element was of significant importance to the viewing public
2. The BBC logo and date/time were displayed in a too large of a font, this caused them to compete with the other more major aspects of the poster (such as the documentary title)
3. The headline for my documentary title 'The Girls Who Wouldn't Eat' had quite a substandard basic positioning on the page, therefore it did not appear dramatic or important enough to them as an audience.

Of course it was my decision alone to regard their comments and take their perspectives into consideration when deciding on what is necessary for my work, hence I was happy to agree with the minor adjustments that were too be made - overall I wanted my product to be as authentic as possible so if these changes needed to be employed to improve my work then it was in my best interests to reinstate this.


As what is displayed I tackled the problem of the alignment for the headline of the poster. I began by right aligning each of the individual words so they were all equally balanced on the right hand side of the poster - it was vital not to have them extremely close to the edge of the product as this would give the illusion they were 'falling off' in a sense which would have unrealistic and mediocre to the audience, therefore not having a great deal of impact upon them. Once I had completed this manouver I dragged across the page the ruler tool which is located in the measurement sidebar besides the main operating panel. From there I used the stencil line as a guide to correctly position my words so they were all symmetrical and none overlapped with each other. Finally I re-sized the font slightly so it appeared marginally bigger. My second task simply involved drastically reducing the size of the quote at the top of the page, I moved it down a few sizes so it was still noticeable but did not compete with the headline for attention. The final stage was another downgrading resizing procedure which I did to the BBC logo and date/time so they were not over dominant compared to the more major aspects of my product, I dragged them along to the right further so it was aligned well with the headline, showing they were related and conventional to one another. With that my editing had no concluded, despite this I did experiment a bit more with the BBC font as I was determined to get it in the correct consistency with all of the other sub-sidaries on the page.


Although they are fairly difficult to tell apart this is the first edit of my poster I completed, here I kept the BBC logo quite contorted so it was smaller on the page compared to the other elements that were displayed along with it


The second edits consistency is almost identical to the JPEG above, moreover the only difference involves the BBC logo being stretched some what so it has a more significant impact on the page without being overly enlarged which would cause it to be in vigorous competition with the other aspects.

Essentially I believed it would be most beneficial to me if I consulted my lecturer and peers about which one of the adjustments they preferred, audience feedback is critical at this sensitive period during my work as it will not be me judging my own work when the deadline is executed but a neutral party who will have had no involvement with my work previously. Therefore it is most important to obtain peer assessment feedback as they can give a fresh approval of my own work without any bias playing a factor in the final judgement. Out of the two of the posters 6/7 preferred the smaller logo as compared to the one individual who preferred the stretched instead.


With these factors took into consideration I opted for the poster that was the preferred choice of the vast majority. This task has aided me in gaining valuable experience not only in what makes a product look significantly professional in standards to an ameaturish piece of work but how its recommended I take into account peer feedback as it is the biggest drive in being awarded a good quality production and to therefore gain the widest variety of interest from the audience if this was a distributed production.

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