After conducting some extended background research I decided my documentary needed an appropriate distributor or corporation that would essentially produce the programme for the BBC network. Since they are an independent company they would require a logo, production company name etc. Before I began building my idea up I engaged in an internet search of popular production names to gain an insight and a level of inspiration into how professional companies offered their name to the public.
Straight angle media are an independent production company that focuses on producing TV programmes and films for the general audiences. The logo itself is very basic in structure, the layout is quite contorted and all of the words are crushed together so there is little space around individual words and colour scheme wise is nothing extravagant, relying on the neutral black and white tones for a simple yet eye-catching effect. With the words being filled in white against the black backdrop it allows them to be emphasised immediately to the viewer as there is no other relevant focus point to adhere attention to. Personally I feel as if the company has went for a 'space effect' due to the 'S' being quite similar in structure to the 'S' that is regularly seen in the popular 'Star Wars' franchise so I suspect this company produces unconventional unique media. Its interesting to note the pun they have used on their name as although they are called 'Straight Angle Media' the line that connects the 'S' with the 'E' is twisted and inverted, I get the impression from this that what the products they create for an audience are therefore unexpected and something you wouldn't regularly see, the title of the company personifies this uniqueness well.
The next company I logo I deconstructed was Overlook Pictures which are a photography business. Yes it is unconventional for me to choose this over a film producer but I throughly loved their logo, it is simplistic but has an uncanny effect to look at which was why it was selected. The 'O' has been converted to the female gender sign which gives me a solid impression this company may either focus on feminine photography and therefore commission women or are run by females who are the dominant hierarchy there. Words wise the font is basic and it does not particularly hold an eye-catching look like a bold or italic style would create yet it plays its part well because aligned with the white background the words stand out extremely well and due to there being no other elements to be attracted to on the logo (like another image for example) your eye direction is instantly drawn to the title of the company. Realistically it doesn't need any additional features as the words alone display the production name effectively enough without assistance. The female gender sign can also be seen as a magnifying glass as the 'V' and 'E' are enhanced slightly to make them larger. I get the impression from this aspect that photography wise this company doesn't miss any detail as if nothing is 'overlooked' making the quality of their products significantly greater then another in this media type.
The national geographic channel are a multi award million documentary company who broadcast a range of wildlife to scientific and real life programmes for the audience to enjoy. For me I also felt it would be crucial to deconstruct a well known popular distributor as essentially these are the most successful businesses of them all so to gain inspiration from their productions would benefit my own company massively in making it as appealing as possible to the viewers. On initial inspection you wouldn't describe this as a very appealing looking logo design as there is nothing majorly eye-catching about it, yet I've learned from the two logos above this is not a necessity for a successful company name and logo, sometimes the most basic designs are ultimately the most effective. I feel this reason relates to the fact that the more elements you add to something like a logo can make it too visual, if there are too many points of interest to focus upon (like several images, a body of text) then it can be quite uncomfortable to look at as you can't determine where your attention should be directed to
After deconstructing the professional styled logos I brainstormed some ideas of potential names I would consider using as my film production company. I then researched the names I invented to ensure that they weren't already professional stations as this wold mean there is an element of plagiarism in my work. Listed below are the names i overall preferred after all these actions had occurred
. Mindscape Motions
. Blue Sky Productions
The direction of my choice moves towards 'Mindscape Motions , not only is it unique and not seen in the media industry before but it effectively portrays the whole nature of my documentary which focuses on eating disorders, essentially a mental illness. The whole 'Mindscape' persona illiterates the thought my company therefore deals with issues regarding the mind and mental illness so based on that perception I am inclined to use this as my company name.
As displayed below are several images I retrieved from google search of brain diagrams or specifically of the brain itself to draw a starting basis point of ideas of how I want my logo to develop. Out of the hundreds of images I browsed through these three complemented the effect I wanted most effectively so now I had the challenge of deciding which would be appropriate to base a logo from
This is the first image I decided to view to draw inspiration from in the development of my logo. Initially this was the image I preferred out of all the ones I selected as I really felt it personified the 'Mindscape Motion' company title as inadvertently the image presents the notion as if it is directly going into the 'mind' of this person. I would not want the black background to be incorporated in the final design as such I would have to remove it on the Adobe photoshop programme. In regards I think this process could be complex as I would need to obtain ultimately a smooth cut out of the head starting from the blue aura that surrounds it. Cutting around shapes isa fairly difficult task and because of time constraints I don't think I could perfect the logo as ideally as what I would want it to be, if there are any sharp edges on it the whole piece would look amateurish in construction and I don;t believe the audience would get the impression that my company was an authentic upcoming production set. Under these circumstances I feel it is highly unlikely I will actually use this image for my finished logo design.
Taking credit from what I explained previously I am content in following a simple but effective approach to my logo as overall I feel this would complement my production better than if I had too many conflicting ideas like font and image designs competing for attention as this is off-putting for the audience to look at. Because my company is named 'Mindscape' the brain represents the name nicely and with simple editing strategies on photoshop I can easily change the contrast and saturation consistency of the image to make it unique and completely afresh from this original document. Most importantly if I am t use the magic wand tool to remove the black background it would overall not be an incredibly difficult task to conduct and it is less likely there would be any rough edges to correct once the editing is completed. Out of the trio of images I have on offer this is the one I am most inclined in using.
Immeitelly what strikes my gaze when I first observed this image was the brightness of the brain itself, the illumination and glowing really draws emphasis to it and I feel this would be a beneficial marketing strategy when trying to gain publicity for my company as the audience would instantly notice it if it was attractive and interesting from a distance, they would therefore be more tempted to have a thorough look at it. However I m discouraged by the hand that is holding the brain which can be seen located in the background, as a human hand is not a convention I would consider using I would have to remove it with the magic wand tool on photoshop. This process can be very time consuming and difficult to ensure that the cut out is smooth so it would look professional enough, because I have a limited period to create the logo in I will not use this particular image as a basis point to create my logo as I may fall behind on the other auxiliary tasks I have to develop in addition.
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