Thursday, 12 December 2013

Developing my Documentary Poster Part 4


At this stage I was still fairly uncertain about what style of font to display the title of my documentary to the general public as to me it felt as if none of the texts I had practised with had correctly emphasised the lettering, the majority of my attempts had come across as unconventional compared to mainstream products where titles are bold and dramatic rather then spindly in comparison to the hand-written style I was hoping to incorporate. For this reason I felt I needed to experiment more to gain a better understanding of what I was going to work with. I tried out the 'Happily Ever After' font and although I was throughly impressed with the childish look to the letters, from a perceptual distance the words are still unclear and hard to distinguish from one another which gives me the impression the audience would not be able to correctly identify what the title says, then would be discouraged from viewing the documentary if they had no first impressions or a 'preview' of what the programme's content is focused upon just by being able to read the title.


The second style I trialled was the 'Honey script' font, in equal terms I was swayed with the lettering as much as the 'Happily Ever After' viewed in the screen shot above but the same problem remained that the letters were too compact and hard to identify from a distance. If the audience were too look at t it would put pressure and strain on their eyes and I think this could be potentially a negative factor that could lose interest for the documentary if the title is incomprehensible. Moreover I believe it is important for me to consider what is more appealing, a balance between the look of the font and the ability to read what it says is essential for a successful production so before I make a final decision over the lettering of the title more trials should be conducted. 


For my third attempt at correcting what I felt was an unfitting headline text error I tried out the 'KG Skinny Latte' font against all other elements on the page. Out of all of them this was the one I mainly preferred, mostly because the writing in retrospects could easily be read and identified  so the audience would be easily able to distinguish the what the writing says. Most importantly it didn't appear too childish, in fairness it is a child like script yet there is a certain elegance of womanhood about it which still personifies a mature sensitivity to the topic.


Because the 'KG Skinny Latte' styled font appealed to me so much I decided this was overall my preferred text to use in the finished product. I enlarged the title so it was more eye catching and visually striking amongst all of the other conventions in the product so it wouldn't be over shadowed by another element (such as the image for example) An additional aspect I decided to include was by turning the 'Exploring a deadly new phenomenon' into a quote from a review made by the newspaper publication The Guardian. Out of the wide variety of newspaper companies I could have selected I wanted to represent The Guardian due to them being of a mature mindset as they regularly target more sensitive issues and make them more understandable to an audience so I felt they co inside with the nature of my documentary perfectly.



Because I was so tempted by the original font I tried out 'Caneria Script' I decided to change the 'KG Skinny Latte  back to it just to give an impression of what the text would look like in enlarged casing. I was quite disappointed when I saw the final result as the text itself is too enhanced through the enlargement and to me it looks quite contorted on the page as if it barely co-insides well with all the other technical elements. I was discouraged by what I saw so I thought it would be best to revery back to the 'KG Skinny Latte' as that portrayed the title more effectively in a large font size.

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