Tuesday, 11 February 2014

Target Audience Feedback - Video Interviews


Although it can be clearly notified that I have addressed my desired target audience in my brief (from the age ranges of 18 to potentially late 50's) it was important for me to conduct a process to obtain their own opinions on documentaries rather then my own interpretation as this could lead to subjectivity in the construction of my documentary - in that case I would not be addressing my viewers interests at all but merely benefiting my own desires. To overcome this instance I composed a set of questionnaires that would target specific elements surrounding documentaries, the questions I created can be seen below and were asked of all my individuals :

1. Are you interested in TV documentaries?
2. What type of documentaries do you like?
3. Is there any elements that would make you want to watch it?
4. What do you not want to see in a TV documentary
5. What sort of content would you like to see in a TV documentary?

All audience members were interviewed via a video link so their reponses could be further analysed to understand their interpretations further.











As what can be implied from these varied range of responses it appears the audience are interested in very true to life or realistic programmes that contain some sort of story (whether it is through watching people with illnesses as stated by one of them) or if real life people are involved within the content. Furthermore the majority do not want to witness any violence or gore in the programme which I must firmly keep in mind during the storyboard constructing stages. This task has allowed me to greatly identify with my target viewing public and the opinions offered here will provide a valuable starting point as to what aspects of the documentary I should focus on specifically.

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