Saturday, 19 October 2013

Masthead colours and font ideas for TV listing article







This is one of the red mastheads I stumbled across whilst browsing the internet for concept ideas. Although I like the burgundy coloured red that is used for this palette (I feel it reflects the medical/danger look I desire whilst also reflecting the gritty nature of the documentary I am intended upon producing) I am, however, discouraged by the font style as it seems outlandish and far too ‘cartoon’ orientated for the serious theme that is running through both my articles, this is a type of font style I would commonly expect to encounter in a heavy metal themed magazine which does not correspond with the real life personal edge I wish to achieve within my own product. If anything I’m more encouraged by the shade of red then the text style itself that is used to emphasize this masthead.





Here is the main masthead for the sun newspaper. On an initial glance it appears to be an unusual choice for the design I conversed about in my rationale due to the main masthead colored a white tone. Despite this, the reason I selected this particular title was due to me personally being encouraged by the red hue in the background . The red is perfect for the medical red I was aiming for in the masthead of my two articles (it helps to significantly represent the danger of the illness) so I would consider incoporating it into my final project. The style of the font is not too unappealing, it is large enough to attract the attention it is striving to achieve and I like the looks of it for my own masthead so I would consider maybe using something along similar lines during the final construction of the final idea.





Here is another masthead that caught my eye whilst trawling for inspiration. The colour palette overall obviously doesn’t relate to what I desire mine to be (red in my primary concepts and not black). However disregarding this, it is the font style which I have decided to select it for – I believe it is perfect for grabbing the audiences attention to the article, the text is nice to look at, easy on the eyes without too much unnecessary detail and the boldness aids it in standing itself out upon the page more. I am also intrigued with the burgundy shade that the ‘in’ is coloured with – it isnt the bright red I was attempting to recreate for my documentary feature piece yet this colour is dark and gritty which relates to the nature of my programme and the seriousness as well so I may consider revamping my idea to include this shade of color in addition to my existing concepts.






Presented here is an example of the masthead for ‘The Sun’ newspaper corporation as it would be viewed by the public in the national media industry. The cover heavily emphasizes a substantial sized image as the primary method of gaining interest from amongst the audience, with the masthead itself situated in the top left hand corner – demonstrating how prominent and renowned the publication is that it doesn’t depend upon its masthead purely to impress the concernment of the congregation of the public. In my project it is not required of me to fabricate a front cover for my newspaper article – yet I have gained enthusiasm to include my own masthead on the feature to re-illustrate to the audience the name of the merchandise their reading. Most importantly I am extremely impressed with the blood crimson red of the background color palette shadowing the main text of the masthead – it is feverently bright and eye-catching, easily attracting thorough interest to the naked eye. This is perfect for the shade of red I intend to excude in my articles as it is not easily overlooked on an initial glance, connotating ideally with my determination to engage with the audiences attention as soon as possible.




I selected this scanned in image of a front cover to represent an issue of the ‘Rolling Stones’ magazine so I could get an indication of how the red hue of the masthead would contrast with the overall content it is presented alongside with. Looking  at my original feedback, I was discouraged not by the color but the style of font the editors have endured which was the main reason I wasn’t enthralled by this particular text. However my view has been overturned and I am thoroughly impressed with how this text signifies upon the page – it is the most notable feature along with the gigantic image and the deep scarlet red ultimately draws all attention to it. Despite me being tempted by the tone used in ‘The Sun’s’ masthead, it is safe to assume I’m overexcited about this shade of red and that it is extremely likely this will be my color of choice for my final feature publication. This cover is conventially similar to “the Sun’ presented opposite as they both incorporate over proportionate central images as another method of gaining attention




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