General and Specifics for my Target Audience

Here I have outlined the persona type detailing how I perceive my target audience to be

General

 For this segment I need to consider who my target audience is, what I'd expect them to do (occupation etc) and elements of my publication that should be aimed specifically at them.

Age -  16 years and above

Gender - Male and Female

Occupation - Ranging from working class,middle,upper to those studying at school or college. It is a sensitive topic that I am focusing upon that can provoke interest from a range of different people and occupations.

Colour - Neutral tones (white,black,grey) and red to highlight the serious interventions of my project. The colour directly releases the feel of the article and my audience should recgonise its of a mature mindset purely through the tones employed.

Ownership - The BBC co-operation will own the copyrights and distribution mainframe of my documentary. This company appeals to a wide range of audiences through the use of the programmes they screen so hopefully my viewers can be intrigued as to what I'm offering them.

Tone - As my storyline is of a serious nature my audience essentially need to be capable of understanding the mature situation, hence the older age category.

Publisher - BBC (documentary),  for the TV article a well reknowned publication such as the Radio Times or TV Guide. The advert in my newspaper will be framed in a famous national telegraph for example The Telegraph.

Storyline - True life/illness/hope/seriousness, a mixture of elements that reflects the ever changing elements of anorexia and the emotions of those involved

Price - Since the content is appealing to a wide variety of classes it ahould be staggered as reasonable so it is an afforadable price for everyone (this doesn't apply to the documentary)

Genre - Weight/Real life/Drama

Layout

Advertisements (local/national)

In this section I will be focusing upon what genre of things my target audience will be intrigued/interested in and how I can apply this to the three components of my task (documentary, newspaper advert, TV listings double page spread) To execute this I will be referencing and applying Blumer and Khatz's 'Gratification' theory

Personal Identity - This enables my audience to relate to the issues present in my documentary - some may be suffering with the devastating consequences of an eating disorder themselves and witnessing another individual enduring the same condition may help elate the sense they are not alone in their struggles.

Diversion - Reading the TV listings article allows the audience to 'escape' from their daily life by viewing the content - it can act as a distraction from their daily lives, this is heightned if the topic it revolves around is unique or exciting. It may aid as a respite for the families involved with eating disorders and offers them an escape as they can relate to the unfolding situations shown on the documentary.

Personal Relationships - The documentary/Tv listings article may offer a connection with specific groups of individuals. Those diagnosed with an eating disorder may form a relationship with the characters present as they can relate to the discord of living with the illness, parents of those effected may be provided with a sense of relief, comforted by the fact there is others facing the daily discontent of co-inhabiting with a family member struggling with the condition and professionals in the medical field can understand the woes of those present in the documetary as they have witnessed first hand how destructive an influence it has over their patients.

Surveillance - The audience will be informed of statistics in particular how many seperate people are diagnosed with this illness every year, the most effected gender and the documentary can display which locations the patents are at so they will be able to identify which region they live in as it can create a 'closer to home' principle.